Why Picking the Best-Looking Fruits and Veggies Is Such a Crappy Move
Supermarkets today look more like art museums with beautiful piles of perfectly shaped, shiny produce. But our flat-out refusal to buy misshapen or damaged fruits and veggies creates a major problem: Nearly half of the produce grown in the U.S. is wasted. Much of the fresh food that doesn’t make it to store shelves is deemed too ugly to sell.
That’s ridiculous. It doesn’t matter if a cucumber is shaped like a “U” or a bell pepper has a curlicue popping out from the stem. They taste the same. We talk a lot about body positivity: Now it’s time to talk about produce positivity. Here are some shapely examples:
We found Nemo!
Is it just us or does this orange look like a turtle?
A bigger lemon means more lemonade. How can that be a bad thing?
This pepper’s hair is on fleek.
C’mon, man. Show a spud some love.
It’s a u-cumber!
It’s a pity you’d pass over this peach.