Froot Loops Will Be Sold Next to Fruit in Some Grocery Stores
You’ll no longer find Kellogg’s in the cereal aisle at Meijer, one of the biggest grocery chains in the Midwest. Now Froot Loops and Corn Flakes will be sold in the produce section. And that’s no accident: Brands can pay for premium placement in supermarkets. That’s why Grey Goose vodka is shelved just above eye level, while Gordon’s vodka is next to your sneakers.
Kellogg’s made the deal with Meijer in hopes of creating a “halo effect”—business speak that means if your cereal is near healthy things, like fruits and vegetables, people will start to think it’s good for you too.
There are healthy cereals out there, but many of Kellogg’s brands are full of sugar—not exactly the best way to start your day.